In this project, I led a complete digital migration and brand refresh for a compassionate pet aftercare provider, Beloved Pet Funeral Care., moving the site from a dated, non-responsive Wix site to a high-performance Squarespace platform, ensuring a seamless experience across all devices.

Beyond the technical migration, which involved complex DNS management to maintain GoDaddy email stability, I implemented a rigorous SEO and content strategy: replacing fragmented product data with professional, keyword-optimised copy, specifically targeting local and niche search terms. I also performed deep-level technical tuning, identifying and removing 'render-blocking' code to reduce page-load speed by over 80%, directly improving the site's search engine authority and user retention.

It was a pleasure to collaborate with business owner, Stephanie Dunlop, on this digital transition. Stephanie’s high standards for excellence meant that every detail had to be perfect. This collaboration resulted in a professional, high-performing platform that accurately reflects the premium nature of her services.