I was brought in to work on the Finn’s Emporium Shopify site after the initial build had already been started. From there, I took over the overall design direction and site navigation, refining the look, feel and user journey so the shop felt cohesive, on-brand and easy for customers to use.

A key part of the project for this new, Scottish natural pet product business, involved uploading and organising a large catalogue of products, ensuring consistent formatting, clear descriptions and effective categorisation across the store. I also created social sharing images and supporting graphics to help promote products online and strengthen the brand’s presence.